I wanted to try this protein powder because I genuinely do not enjoy drinking most protein powders. I tend to chug most of my shakes very quickly. I decided to try a clear whey because the idea of a fruiter sports drinkesque protein powder intrigued me.I have to say, MuscleTech's iso clear whey has impressed. This stuff is actually really good. If you've ever had an Ice Pop flavored Prime, it tastes pretty similar, and for me, that is a major plus compared to normal thicker chocolate or vanilla whey protein powders. It's also very fine and dissolves relatively quickly. The only real downside of this protein powder is that it gets pretty foamy/frothy after shaking and takes around 2-4 minutes to settle. Besides that, great product. The flavor is solid, and the macros are great. No real complaints here!