MoreNiche becomes Health Nutrition Affiliates

After more than 20 years in the business and many innovations along the way (did you know we were the first affiliate network to offer chargeback protection and to implement the affiliate disclosure?), we are excited to share how we’re shaping up for the next 20 years!

Firstly, we’re simplifying our operations 🎉

Can you imagine how challenging and, quite frankly, totally inefficient it is to try and grow brands, run effective conversion rate optimization, scale remarketing, run converting email campaigns, grow SEO authority AND deliver customer excellence (to name just a few) across more than twenty different brands?

Spoiler alert: it’s not possible. 

We know this from past (painful) experience.

There are always brands which end up taking priority. Stuff falls between the gaps. Tracking breaks. And a ton of other troublesome little things which all result in lower sales for everyone (boo, hiss).

What if we could do the complete opposite? 

Well… we did. 

We have merged all our brands* including MoreNiche, into one mega authority site. 

Introducing: healthnutrition.com 

One site. 

Every brand. 

All managed under one roof. 

Now, we can focus all our efforts - delivering scale, automation, constant improvements, and huge amounts of resources - into one key brand.

• Every individual brand now has its own dedicated landing page on the Health Nutrition site - they’re still the same brands, with the same look and the same copy, nothing's changed there 
  
  
• Tracking will automatically redirect to the relevant brand landing pages - ensuring you won’t lose any traffic and you don't need to do a thing
  
  
• PLUS, significantly higher earning opportunities - you’ll earn commission on ANY product your visitors purchase from the Health Nutrition store, regardless of which brand you sent the traffic to, including upsells, cross sells, Subscribe & Save AND reorders - everything for the lifetime of the customer, whoop! 

Yes, really - the rebrand also includes MoreNiche! 

After over two decades tirelessly blazing a trail for affiliate marketing, it’s time for MoreNiche to retire and pass the torch over to Health Nutrition. 

(Don’t worry, we’ve given MoreNiche an excellent retirement package)

We’ll miss the old boy, but the rebrand makes total sense for this new phase of our journey together.   

So, effective immediately, you’ll notice the brand change in your emails, your affiliate portal, the Facebook group and the website. 

Secondly, we’re focusing on long-term value💸

Why have we been so successful in the past? 

Simple. 

We focus on the long term. 

So today, we return with a renewed key focus on longevity. 

All our offers are now leading with Subscribe & Save as the default. 

Building recurring revenue through initiatives like Subscribe & Save:

• Helps you become less reliant on new traffic
• Smooths out the peaks and troughs of SERP movements
• Generates you more income over the long term

Gone are the days of “wham bang, thank you mam” sales marketing. 

We are entering a new dawn of genuine, long-term, customer value exchange. 

When you promote a Health Nutrition brand, you can be confident in knowing we are working hard behind the scenes to maximize customer lifetime value for you. 

When it comes to working with you, our loyal affiliate, we’re also thinking long term and we are thrilled to be reintroducing our reward (and points) system. More on this later. 

Finally, we’re injecting new energy into all areas of our business🔋

We are currently working our way through a full review of all areas and departments. 

And we’re paying special attention to how we can leverage AI and automation to help bring additional scale and ultimately, more revenue for all of us. 

We are super excited to share more info and results on this in the upcoming months. 

We hope you are as excited about these changes as we are. 

Pop over to the Facebook Community and let us know what you think! 

*Ah yes, there’s always an exception, right? The merger excludes a couple of “gray” niches: Brutal Force, Viasil and Male Extra. These brands will remain standalone brands with their own individual sites.